|Town Crier Guidelines|
Elstree and Borehamwood Town Crier should be a lively, vibrant and informative newsletter containing material of interest to all the diverse communities of the Town.
The purpose of Elstree and Borehamwood Town Crier is to:
It will achieve this by:
The newsletter is intended for all residents in the Town. Large print or taped copies will be provided on request. The newsletter is written in English and if requests are made for the translation of articles / information in alternative languages, the Town Council will do its best to help in the most cost effective manner possible.
It is published on the web and delivered to key locations across the Town, as well as every household.
3. Editorial management
The day-to-day responsibility for the editorial content of the newsletter rests with the Town Council.
However, the general content of each issue will considered jointly by an advisory panel made up of:
The advisory panel should meet to:
Final editorial control rests with the Events Coordinator who acts as editor. The editor reserves the right to edit and amend all articles and has the discretion to omit articles if required.
4. Legal parameters
Elstree and Borehamwood Town Crier is required to be politically impartial and is bound by the Code of Recommended Practice on Local Government Publicity (revised 2001).
The revised code (para.20) defines the main functions of local authority publicity:
To increase public awareness of the services provided by the authority and the functions it performs; to allow local people a real and informed say about issues that affect them; to explain to electors and rate-payers the reasons for particular policies and priorities; and in general to improve local accountability.
The Code of Practice (para 41) is specific in terms of limiting the publicity that can be issued in the formal period ahead of a fixed election. Elstree and Borehamwood Town Crier will not be produced or distributed after the date on which notice of an election is published and until after the election date.
In the case of a general election, which may be called with little notice, a decision must be made at the time whether the distribution of an issue must be held over until after the election. The decision should be taken after being referred to the Chief Executive and legal department.
All residents of Elstree and Borehamwood, Town Council staff members and all elected councillors are entitled to submit ideas and articles for inclusion in Elstree and Borehamwood Town Crier. Articles submitted by partner agencies and groups within the community will also be considered. Any items from partner agencies would need to be considered with audience and relevance in mind.
Wherever possible, content will:
Elstree and Borehamwood Town Crier will not include:
Councillors will only be quoted:
6. Production processes and delivery
The newsletter will be A4, produced in full colour and normally be 16 pages. It will be produced quarterly. It will be produced in the most environmentally friendly way.
The editor will be responsible for the setting of, and circulation of deadlines.
The advisory panel will meet at the beginning of the planning process for each edition.
Printed full colour proofs will only be provided at the final stage. All other proofs will be provided in black and white, or in colour via electronic means.
The look and feel of Elstree and Borehamwood Town Crier should be of a consistent high standard of quality.
The layout of the newsletter should follow the simple rules of regular publications and have regular slots for specific items.
At least one photograph or illustration should be included on each page.